This fact was reinforced with shipments of new spring bridal gowns and the anticipated fashions of Prom 2012.
Since early February, eager teenage girls have been coming in with one goal in mind: to discover that singular "holy grail" of dresses that will set them apart from every other girl on prom night. Whether it's slinky, puffy, dramatic, or classic in style, these girls want to be adorn in red carpet fashion.
The dilemma is that mothers are all for the glitz and the glam but have no idea of the price they'll pay for it.
OK ladies, let me hit you with some helpful information: don't go into Neiman Marcus expecting to pay JC Penney prices. By remembering this tip, you will avoid the ghastly gasp of horror when you finally look at the price tag of the dress that your daughter absolutely loves and in which she looks absolutely gorgeous.
I know that this moment has happened when I hear "oh, gees" or "holy crap." I'll peep over at the prom section and see a girl in a beautiful dress and her mother standing there, frozen, holding the price tag in her hand. No ma'am, that's not the style number but the actual price of the dress. Shall I help you get your jaw off of the floor?
Moms, you need to remember that you are in a bridal boutique that sells couture prom gowns, hence the ridiculously priced dresses. But no, you'd rather act like you're at a flea market and ask for a discount on the dress. That's when I let the owners take over, because it can get ugly when mothers hear that there is no discount on new gowns.
Listen, I know that times are tough right now, economically. That's why I advised you on not going into Neiman Marcus when you can't afford it's prices in the first place. And for heaven's sake, look at the price tag before you daughter even steps into a dressing room.
My girls got their prom dresses at the shop because the owners were gracious enough to give me an employee discount, one that involves them taking a loss instead of me. They know that there's no way on earth that the man (aka my husband) would ever spend that kind of money on a dress unless it was a wedding dress.
Moms, don't blame the owners for the high-priced merchandise. They don't set the selling price; the dress companies do. The owners are under legal contract to sell the gowns at the set price. If the owners lower the selling prices, they violate this binding contract and forfeit the right to sell that company's line of dresses, plain and simple. We need your money to make our money.
As I pointed out in last year's prom blog, having two girls showing up to prom in the exact same dress is apparently a major disaster of epic proportions. We here at the bridal shop, are committed to preventing that horrific mishap from ever happening to your daughter during one of her life's most sacred rites of passage.
But until Jesse J's business model works for the shop, it'll cost you.
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